Category Archives: Uncategorized

Levi Strauss CEO Chip Bergh Says You Don’t Need To Wash Your Jeans

Chip Bergh is the CEO of Levi Strauss and his jeans are dirty. Well he says they are fine even though Mr. Bergh claims the pair he was wearing at the time were a year old and hadn’t been washed yet. He quipped that he still hadn’t gotten a skin disease. And if you want to do your part for sustainability, Bergh has another idea: Stop washing your jeans.  Granted, Mr. Bergh works as a CEO meaning he isn’t doing a lot of physical work in dirty environments so his 501’s may not get as grimy as the pants of a hard-working laborer. But still. Really? hosted its 7th annual conference,  Brainstorm Green:Sustainable Solutions to challenge attendees to take the corporate sustainability movement to the next level. Discussing ways to save the earth can’t be all bad. And the CEO’s seemed to be in the mode of leading the way rather than just telling others what they should be doing. On the other hand the conference was held in Laguna Niguel in southern California at the Ritz-Carlton Resort, one of the poshest of 5-Star resorts on our fragile earth. The fact that the edifice is despoiling the coastline still riles many hard-core environmentalists.

One speaker,  Rick Ridgeway, vice president of environmental initiatives at outdoor apparel retailer Patagonia, wants to see fewer goods sold. Including fewer clothes by his own company. Patagonia has a Worn Wear program where they buy back used apparel and then resells it. They “encourage customers to think twice about whether they need to purchase anything in the first place.”

Lee Clow, the legendary advertising sidekick to Steve Jobs on Apple campaigns is working on a series of ad with the message, “Nature doesn’t need people. People need nature.” He was talking about using marketing to save the planet. There is a thin line between marketing and brainwashing. With marketing he hopes to overcome a big hurdle in saving the planet by “educating, convincing, cajoling and otherwise pulling all the levers of modern marketing to get consumers to do the right thing.”

Here at NincompoopNation I believe in being open to different ideas and having long held assumptions challenged. But I want to be able to challenge “old rich men” who think they have come up with all the answers and now they just have to convince the great unwashed (pun intended) to fall in line. I assume that Mr. Bergh has never heard the adage, “Cleanliness is next to Godliness”, or maybe just doesn’t care. What worries me is he claims to be doing this in the name of sustainability. Because not washing your jeans saves water.

While these CEO’s have decided that we should all be wearing second hand threads and washing them once a year to save water. Other experts are telling us we can also save more water by not bathing as often. CBS New York did a story with “experts” saying you probably don’t need to shower every day. We are all different and while one person may shower multiple times a day others may skip a day or two. Certainly before it was so convenient folks didn’t bathe even once a week. But with the ability to stay clean Americans have tended to use common sense and bathe when they feel necessary. Of course if your jeans haven’t been washed for a couple of years, what difference at that point does it make.

Sheryl Crow’s view on environmental issues include using one square of toilet paper. In her Stop Global Warming College Tour a few years ago, she touted the idea that the average person should use “only one square per restroom visit, except, of course, on those pesky occasions where two to three could be required”. She also has no use for paper napkins which is wasteful and of course hurts the environment. So the industrious Ms. Crow has designed a clothing line which features a detachable “dining sleeve” that wearers can use to wipe their mouth while eating.

Truly, I believe in a sustainable environment. Within reason. But the image I get from Ms. Crow and Mr. Bergh is not pleasant. The discussion on how best to preserve our environment is one that deserves to be Thought about and good ideas seriously considered and promoted. Just don’t ask me to shake hands with Ms. Crow.



The Science Of Eating A Cheeseburger

Just in time for enjoying summer barbecues and burgers, here is a little advise for the best way to put a burger together for maximum enjoyment. This may seem like a silly idea but just because we have done something the same way since we were four or five years old doesn’t mean it is really the best way of doing it. The reason it sounds like a silly idea is we are satisfied with things and don’t want to be bothered with new information. That could cause us to have to Think and that is, well it’s so hard. But I always favor a chance to be better, live better or just find out what I might have been missing out on. First Think, Then Think Again.

This article at Kitchen Daily has 8 examples of how to construct a better burger. For instance, now stay with me, this Thinking thing isn’t really all that much trouble, Japanese scientists have been doing some thinking and some research and have come up with the best way to hold your burger. I don’t have a particular problem being a rather fastidious eater, but I will give their method a try now that I have Thought about it. They say using your two thumbs and little fingers on the bottom bun is the best way to keep your burger from getting away from you. With some really good big burgers this might be worthwhile.

Thinking through some of their ideas, I can see that in solving one problem they create another. They suggest putting lettuce under the meat so the bottom bun doesn’t get over saturated with juices. But it seems that could create a bigger problem with juices off the lettuce and down your arms and onto your clothes. OK maybe we are Thinking about this too much.

On the YouTube  Jack on The Go ShowJack Scalfani reviews things when he is on the go. When reviewing burgers he eats them sideways like a taco. This gets the bread out-of-the-way allowing the burger and toppings to hit the pallet first. It is also easier for him when holding a camera in one hand and the burger with the other. I am definitely going to give this method a try along with simply holding the burger upside down to give all the flavor of the toppings to reach the pallet as well.

Then there is the David Hasselhoff  casual dinning style of chowing down which is certainly not recommended on a first date. Actually, avoid it at all costs. It could be the definition of bad table, or floor manners.

If you are just fine with your personal method of getting a burger to your mouth, by all means just find a good burger and enjoy. But when you Think about it, some of these suggestions do make sense. But if you are of the opinion that this topic doesn’t need to be analyzed then you probably agree with one person’s comment at Time opined, “And maybe after these so-called “scientists” are done with this study they can cure cancer or something…”



Peter Rodger, Father of Mass Murderer Elliot Rodger Is Photographer

I try to learn something new every day. This doesn’t count.

Isla Vista gunman Elliot Rodger’s father seems to be a photographer of note. He specializes in photographing women’s backsides in interesting locations. While his son was shooting at people in Isla Vista because he said he couldn’t get any women, his father sells his photographs of naked women at a bargain rate of $1,200, at the Saatchi Art.

So, what I did learn from this would be, if I had and extra$1,200 in my pocket I would have to keep searching for a place to spend it because it wouldn’t be going for one of Rodger’s works. I’m sure many have a better appreciation of his art than do I, it just doesn’t quite work for me.

Not a knock on his work actually. From an untrained eye, I suppose his work is quite good. As I said, just not my taste.

Good People, Martha Ann Baker Was One Of Them

Today it is not politically correct to judge others. I can understand the rational, however I judge others every day the same way those who find it a nasty habit also make judgments, but somehow manage to delude themselves into believing they would never commit such a horrible sin. Others judge me and I’m afraid they are often correct in faults they find to be objectionable. I don’t know many who like to have their personal shortcomings pointed out, I certainly don’t but, I try to as least take criticism under review and Think about it. The criticism might be something I should take to heart and something to work on.

In today’s world we are force-fed who we should like, accept and praise on a daily basis. Usually these people have made a media splash for what I would consider the wrong reasons and despite political correctness I would rather ignore them altogether. So, if you can’t say something nice…

Thinking about people recently getting their 15 minutes of fame I started thinking about people I have known who I consider to be good people. People who have made the world a better place in some way during their short stay here. The encouraging thing during this time of contemplation was remembering how many people have touched my life in a positive way. As I get older and perhaps to cynical I have too often forgotten the good in the world as my attention is drawn to those, I, shall we say have less fondness for.

One person I can say I did admire, for we lost her over two years ago, was a woman named Martha Ann Baker. The Bakers, Martha and husband Ike, were friends of the family for many decades. I am only sorry that we didn’t have the chance to spend more time with them. My father and Ike were business associates and most of our family visits came during the holidays and too infrequent visits over the years. Ike was able to make decent money and the family was well provided for. They could have lived a much more lavish lifestyle than they did, from what I know. But they were happy in their tract home in Bellflower California where they raised their family, entertained friends and neighbors and enjoyed grandchildren in later years. They could have traveled and done many other things but except for Ike’s Corvette and other cars which he has always taken immaculate care of, I don’t believe they ever spent money extravagantly on anything.

This tribute page for her at the Alzheimer’s Association, tells her story exactly as I remember Mrs. Baker. A kind and caring woman. The best friend one could find, a neighbor you could count on in any situation and loving wife, mother and doting grandmother. She did nothing that today’s media would find extraordinary, nothing to attract the kind of celebrity that is the norm today. She was simply, good. The world is better for the life she led for 88 years and when those who knew her take time to remember, she is missed.

Even though I often suspect it isn’t true, there are good people all around. I am giving myself this advice and maybe it would benefit you as well. Think. Then Think Again about those you know who are special to you or who you know are just plain good and decent. Then don’t neglect to let them know how you feel.

CNBC Interview with Subway CEO Fred DeLuca

Some interesting comments from Fred DeLuca co-founder of Subway in an interview with CNBC. Talking about issues such as healthy food and the minimum wage, you get a chance to understand that a company’s CEO doesn’t know everything there is to know about his industry or even his own company. It also reminds how tough the job is, every expert, every critic is ready to attack as if the person in charge is ruthless, self-serving and or incompetent when actually many if not most are trying to do the right thing even when mistakes are made.

On the subject of the minimum wage, Mr. DeLuca recommended indexing the minimum wage to inflation so people would know what to expect. One thing he admitted to expect from that would be the higher cost of eating at Subway if that was government policy.

A comment from one poster. BambooBob was interesting, “Don’t index the minimum wage to inflation. Index it to the growth of CEO compensation…”, a good jumping off point for more discussion on the pay gap and relative value of upper management.